One Idea That Changed the Way I Think About Content Creation

September 28, 2020

As of 2019, YouTube had over 31 million channels. That’s 31 million content creators, idealists, go-getters, and executers putting their message out into the world. Pick any topic from basket weaving, to book reviews, or figure skating, and there is at least one dedicated creator. With all of that content out there you might be thinking, “Why should I make videos?” or, “Why should I start my blog? That’s a great question, and one every single person has battled with.

Most people are stuck in the dreaming stage. They are constantly dreaming about great ideas or dreaming about executing on something in the future, but don’t have any plans or motivation to accomplish those dreams. What helped me get out of that stage, and into the execution stage was this:

“No one is going to take the ideas that you have, and make them exactly how you want to make them.”

Think about that. You have had such a unique life compared to the 31 million other content creators on YouTube. That means you’re going to make connections to new things in a new way, you’re going to say things in a new way, and new people will be able to understand simple ideas because of your connections and communication.

There’s nothing new under the sun. There’s nothing that is now, that hasn’t been before. The pressure we put on ourselves to “create something extravagant” is exactly that, put on by ourselves.

Austin Kleon in his phenomenal book, Steal Like an Artist, teaches how to take ideas for 2-10 people, and make them uniquely your own. He addresses the pressures of creating something new, that no one else has yet and says this,

“The writer Jonathan Lethem has said that when people call something “original,” nine out of ten times they just don’t know the references or the original sources involved.”

Creativity in today’s day and age is formed by taking ideas and inspirations from 2-3 people, combining them, and creating one, well-crafted “new” idea. That’s all it takes. Our job is to take our influences like who we follow on social media, the books we read, the podcasts we listen to, and what we learned in school, and create things that reach a new audience.

I haven’t met anyone else who loves filmmaking, is obsessed with business and entrepreneurship,  fascinated with the tech industry and software development, loves to read, and studies theology/reads their Bible. That makes me incredibly unique, and I bet you are the same way! I have been able to take parables that Jesus teaches in the Bible, compare those to how companies are run, and form a new type of leadership/business strategy that I haven’t heard anyone else talk about before. This can only happen when we process and think through our inputs, to create a unique output.

No one else will create the ideas that you have, exactly how you want to create them.


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